How Social media is helping local Perth businesses grow

How to use social media to help your business grow

Social media marketing is a topic that sparks intense debate among business owners in Perth. For many, it remains a gray area, with uncertainty surrounding its potential impact on their business.

With over 2 billion people actively using social media, and 850 million engaging daily, it's undeniable that social networks have revolutionized how businesses interact with customers, convey their brand identity, and promote their products and services. What was once considered the black sheep of the marketing department, characterized by irrelevant and off-topic posts, has now become an indispensable component of a business's long-term strategy. Social media marketing has evolved into a measurable activity with its own set of goals, directly influencing the bottom line.

Developing a logical and well-thought-out social media strategy has become imperative for businesses seeking to future-proof their operations. Those who fail to do so risk falling behind competitors as social media continues to evolve in line with consumer trends.

Are You Prepared for Social Media 2.0?

Small businesses are often advised to leverage social media to attract local clientele. However, this advice lacks specificity and fails to outline how and when businesses should incorporate social media into their marketing strategies, especially in Perth's unique and highly sociable market. For some, social media marketing is approached in a haphazard manner, resembling personal experiences of liking, commenting, and sharing unrelated content. However, it's crucial to understand that social media must be objectively utilized for its intended marketing purpose to yield meaningful results.

Choosing the Right Social Network

With platforms like Facebook, Twitter, and LinkedIn dominating the social media landscape, businesses must carefully consider which platforms align with their objectives and target audience. Before diving into social media marketing, businesses should ask themselves:

• How can social media effectively represent my business?
• What impact does social media have on my brand marketing efforts?
• What are my specific goals and objectives for using social media?
• Which platforms are preferred by my target audience?
• How can I leverage the unique features of each social network?

It's important to recognize that not all businesses will benefit equally from every social media platform. B2B businesses, for instance, might find LinkedIn invaluable for networking and relationship-building, while consumer lifestyle products may thrive on platforms like Instagram. Tailor your social media strategy to address these questions effectively and avoid wasting resources on inappropriate platforms or a one-size-fits-all approach.

Does your business need some help to get started on social media, or to improve and grow your current social media? The Wonder Co are Perth Social Media Marketing experts, they will ensure your business social media stratergy suits your needs.