What is Conversion Rate optimisation 

This is when a visitor website takes an action that you want them to take. This can take many forms such as signing up for an email newsletter, creating an account or making a purchase. How do you improve? Start off with a structured and systematic measurement approach so you can determine what your users are doing and not doing.  Use insights from such measurement to make changes and see how it changes your outcomes. GTP can assist in a systematic and informed way to improve your sites conversion rates. 

Ways we can help you improve

Call to Action Effectiveness - Find out which type of call to action works best.

Conversion Funnel Improvement - We can help identify the weak points in your conversion funnel and come up with testable ideas to improve conversion.

A/B or split testing - The testing of one version of a page or interface element against another version of the same thing. Each element is measured by its effectiveness in comparison to the other. 

What we measure for you

bounce rate - the amount of people that leave your page right after they get onto your site. This means they are not liking what they see or not seeing what they need.

Exit rate - This is a rate that each page on your site will have a different statistic for, you will be able to see the last page users were on before they left the site this page may have something on it that deters users from going further into your site.